ActionPlan

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Provision of PR, Market Planning and Marketing Services

Marketing Plans

Every business, however small, should have a Marketing Plan, part of which should be a Section with details about the practical steps you are going to take to ensure that exisiting customers and prospects are kept aware of what your business is doing and how this might relate to them. This Section is often called the "Marketing Communications Plan". It encompasses things like mailings/e-mailings, newsletters, customer stories, testimonials,press releases, referal programmes, promotions and offers and activities based around the web-site. Please tell me what your business has done to put such a Plan in place and what tangible benefits you are getting from it. Les

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